Sims Wear

Sims Wear was founded by Billy Sims-Hilditch with a vision of creating British-made menswear using top-quality natural fibers. From the inception, Sims Wear has been committed to maintaining production processes entirely within the UK, from fiber processing to knitting and sewing. The brand's ethos revolves around timeless designs, superior craftsmanship, and materials, with a focus on sustainability and reducing the environmental impact of fashion. The core materials used in Sims Wear products include Supima Cotton, Nomadic Cashmere, and Merino Lambswool, sourced for their quality and durability. Sims Wear aims to simplify wardrobes by offering designs that transcend trends, emphasizing longevity and durability over fast fashion. The inspiration behind Sims Wear stems from founder Billy Sims-Hilditch's personal experience with a premium British retailer's cashmere jumper that quickly deteriorated after just one year of wear. This disappointment led Sims-Hilditch to research what constitutes a high-quality garment, discovering the importance of using the best-grade fibers, yarn spinners, and knitters. Recognizing the decline in quality among many fashion brands due to the pursuit of lower prices, Sims Wear emerged as a solution, striving to uphold British manufacturing standards and produce clothing that truly lasts. Sims Wear's commitment to sustainability extends beyond responsible manufacturing methods to include end-of-life recycling and repair services, aiming to reduce the need for frequent replacements and minimize environmental impact.