Mystic Moods was founded in 2022 by designer Alina Stanila. The brand creates seasonless womenswear, handbags and jewellery with an emphasis on considered design, small-scale production and longevity. Clothing is designed in England and many pieces are made in England in limited runs, with selected styles made to order. Mystic Moods also develops digital product transparency and garment-lifecycle tools to help customers care for pieces and keep them in use for longer.