O Pioneers

O Pioneers is a British, slow fashion label based in London making vintage inspired Liberty print dresses and separates with a modern take on the elegant, sometimes eccentric, classic English Victoriana style. The brand uses past season, deadstock and excess inventory fabrics from quality textile icons such as Liberty and circular marketplaces to create limited edition ‘forever pieces’ that are playful, feminine yet practical and effortless to wear. What began as a small, kitchen table business has blossomed into a cult classic for women who want to be more mindful in their fashion purchases and invest in beautifully crafted, forever pieces.