Waring Brooke

Waring Brooke, is a proudly British knitwear brand rooted in craftsmanship, sustainability, and a passion for design. With a background in high fashion, including roles with Alberta Ferretti and Max Studio, Samantha brings a wealth of experience and creativity to Waring Brooke. Waring Brooke started with a mission to create high-quality, locally-made products. Faced with manufacturing challenges, the team invested in a STOLL knitting machine, allowing full control over production and ensuring all items are made in Britain. Initially, the brand launched with a full fashion line, but after a period of reflection, Samantha shifted focus to unique monogrammed accessories, which quickly gained media attention in publications like Vogue, Tatler, and Grazia. As the brand grew, so did the team and their impact. Waring Brooke expanded its product range and began working with local charities, using their resources to give back to the community. The brand’s commitment to sustainability is reflected in every aspect of their work, from the use of biodegradable materials to producing only what is needed, ensuring minimal waste. Today, Waring Brooke is not just a business but a reflection of Samantha’s dedication to creating meaningful, lasting products. As finalists in the Great British Entrepreneur Awards, the brand continues to grow, always with an eye on sustainability and quality.