The Rugby Company

The Rugby Company is a British clothing brand deeply rooted in the heritage and spirit of the sport that inspired its creation. Born in England and shaped by the town synonymous with rugby itself, the brand draws directly from the founder’s personal passion and experience with the game. Jeremy Moore, the founder and CEO, brings a unique authenticity to the company, having been a keen schoolboy rugby player who achieved county selection. His enduring love for rugby, fostered during his upbringing and schooling in Rugby, is the foundation on which the brand is built. The brand’s origin story is both personal and authentic, beginning with a casual conversation that sparked a business idea. The pivotal moment came during an afternoon drink at a pub in Rugby town centre, where Jeremy met an old friend, leading to a partnership and the eventual formation of The Rugby Company. This story reflects the brand’s genuine connection to its community and its roots in the game of rugby. Emphasising that their products are made in England, The Rugby Company stands as a symbol of local craftsmanship and pride, echoing the values embedded in the sport of rugby itself. The brand’s identity is therefore not only tied to the sport but also to its place of origin, creating a compelling narrative that resonates with fans of rugby and British heritage alike. Through this story, The Rugby Company embodies a passion that goes beyond clothing, capturing the spirit of rugby and the close-knit community from which it emerged. Their journey from a simple idea sparked in a local pub to a distinctive British clothing brand highlights their commitment to authenticity and connection to the sport that inspired them. This authentic background and strong link to rugby and England form the core of The Rugby Company’s identity, making them a unique presence in the British clothing market, defined by a genuine love for the game and a strong sense of place.