ADKN

ADKN, an award-winning fashion brand hailing from England, proudly stands as a pioneer in the realm of ethical and sustainable fashion. Established in 2013, at a time when terms like "ethical" and "sustainable" rarely intersected with the fashion industry's discourse, the genesis of ADKN was sparked by a profound catalyst: the tragic Rana Plaza disaster. Witnessing the abhorrent working conditions and unethical practices prevalent in the industry, the founder and director resolved to instigate a transformative shift towards conscious and sustainable fashion. Driven by a vision for a better, more responsible fashion landscape, ADKN embarked on its journey towards sustainability. In 2015, leveraging a profound eco-conscious background and years spent volunteering in initiatives ranging from reforestation to plastic waste management, the founder ventured to turn a vision into reality: crafting garments from recycled plastic waste. Four years of unwavering dedication and rigorous research culminated in ADKN's emergence, as it pre-launched online in 2019. ADKN's inaugural collection marked a significant milestone, embodying the brand's ethos through its utilization of 100% recycled post-consumer plastic bottles alongside sustainable organic and natural materials. Every garment was meticulously crafted in ADKN's own studio in London, UK, where ethical production practices and eco-friendly processes were paramount. Since its inception, ADKN has remained steadfast in its commitment to fostering a more conscious and sustainable fashion industry. Through its innovative approach, the brand aspires to catalyze broader systemic change, envisioning a future where sustainability is not merely a trend but a fundamental pillar of the fashion landscape.