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Building a British brand from scratch isn’t linear. Lockwood founder Jacob shares the reality this week — a government-backed lender meeting, appearing on The Hour podcast, and securing a last-minute spot at the East Angling Game Fair. Real talk on what it takes to build a made in Britain luxury brand.

From a night shoot around Windsor and Eton to the long-awaited launch of our 8 Panel Hats here’s an honest look at the week that was at Lockwood Smocks.

Wednesday Waffle: Face-to-Face, Factory Floors & Building What Comes Next Business rarely moves in straight lines. Some weeks are all graft behind the scenes, others are spent out front, shaking hands, telling the story, and reminding yourself why you started in the first place. This week was a bit of everything —
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