Goodnight Irene

Goodnight Irene is a South East London based brand making small, removable accessories designed to change how a garment is worn. I wanted to create accessories that add interest, individuality and fun to the clothes that we wear on repeat. Each design is made in small runs using a mix of deadstock and heritage fabrics, chosen as much for their character as their quality. There is a focus on detail and placement, some are classic and subtle, others are more playful and unexpected, but they all share the same intention; to make familiar clothes feel new again. At its core, Goodnight Irene is about being able to individualise the clothes you already own, adding something new, or leaning into a trend, without buying a whole new piece.