London Tradition was founded in 2001 in the heart of East London, where British garment manufacturing has thrived for generations. We specialise in handcrafting premium duffle coats, pea coats, and outerwear using the finest double-faced wool cloth, a fabric distinguished by its clean exterior and intricate interior check. Every garment is cut, sewn, and finished by hand in our London factory. We believe that exceptional outerwear is not simply manufactured. It is crafted with patience, skill, and an unwavering commitment to quality. We source only the finest double-faced wool, prized for its weight, warmth, and the beautiful contrast between its clean exterior and richly patterned interior. Every toggle is genuine horn, every loop is hand-stitched leather. Our coats are built to last. Bold seams, reinforced stitching, and meticulous attention to every detail ensure that each piece meets the highest standards of British craftsmanship. We don't cut corners. We cut cloth. Our factory in East London is where tradition comes to life. Every garment is cut, sewn, and finished under one roof by our skilled team of tailors. It is this commitment to local manufacturing that sets us apart.