ELWIN

Elwin is a British luxury brand founded by Deanne, a Central Saint Martins graduate with over 20 years in luxury fashion, marketing, and running her own knitwear line. Inspired by her grandmother's handmade knits and a passion for crafting, Deanne launched Elwin to counter fast fashion's waste, creating timeless, sustainable women's knitwear from natural materials that promotes joyful, enduring wardrobes. The brand's history emphasises ethical, circular design—crafting limited batches in East London to minimise overproduction and environmental impact, while fostering community through local artisans and deadstock fabric reuse.