ABE is a unisex British fashion brand, launched in 2024, that blends heritage with modern design. It emphasises sustainability, craftsmanship, and creativity, producing every piece entirely in the UK. A key figure in the brand is pattern cutter Jeff Best, whose 65+ years of tailoring experience bring a strong artisanal foundation. From sourcing fabric to the final stitch, ABE keeps its production local to support community and minimise its environmental footprint. Their collections are defined by imaginative collaborations with other artists and designers, resulting in bold, original garments that respect tradition while feeling current.