Luva Huva

Luva Huva is a lingerie brand run by founder Joanna Ketterer, who designs and makes every piece herself. The brand began as a stall at Portobello Market in London and now sells online. Bras, knickers, sets and nighties are made to order in the UK from organic cotton, bamboo and recycled or upcycled fabrics, with a made-to-measure service available.